Back Cisco Selling Business Outcomes (FF-CSBO)


Course Description

Selling Business Outcomes” is the foundation of Cisco’s business sales skills curriculum. The course builds core knowledge and abilities for selling technology services and solutions with a business outcome focus. This can raise customer trust, shorten sales cycles and yield higher revenue than other sales methods.

This one-day course, Cisco Selling Business Outcomes, enables individuals to:

  • Better understand the customer business context
  • Identify how technology solutions can be positioned to meet customer-defined needs or business outcomes
  • Generate increased opportunity pipeline, revenue and profit for Cisco and Channel Partners

The course prepares attendees for the Cisco Selling Business Outcomes (810-403) exam. 


Attendees should meet the following prerequisites:

  • Understand the basics of selling
  • Have a fundamental knowledge of Cisco’s technology solutions

Who Should Attend

Individuals in sales roles, including Account Managers, Sales Specialists and System Engineers within Cisco and its Channel Partner companies

Learning Objectives

  • Explain the tenets, principles, and approach to business outcomes sales
  • Articulate the customer environment for purchasing and adopting technology solutions
  • Describe opportunities for revenue and customer impact across industry verticals
  • Identify key customer decision makers and influencers, and how to engage with them
  • Explain the financial drivers that impact business outcome sales
  • Prepare a customer focused action plan and business outcomes story 

Course Info

Length: 1 day
Format: n/a
Delivery Method: Virtual / Onsite
Max. Capacity: 25

Contact Us


FF-CSBO Data Sheet 20190411.pdf